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Largest Low Vision Strategic Marketing Alliance in Americas Announced
Pulse Data HumanWare and Eschenbach Optik of America, Inc. Create New Vision in Low Vision
November 8, 2004 - CONCORD, CA and RIDGEFIELD, CT: Pulse Data HumanWare (PDH) & Eschenbach Optik of America, Inc. (EOA) announced that they are forming the largest low vision product strategic marketing alliance in the Americas.
For the first time, eye care and rehabilitation professionals will have access to PDH products through EOA’s leading professional distribution organization. PDH and EOA will also partner on marketing activities to professional resellers. Meanwhile, PDH will continue to focus on low vision end users, providing training & installation for consumers, non-profit agencies, educational buyers, and strategic accounts.
“Pulse Data HumanWare is excited about the opportunity to increase our low vision products visibility within the eye care professional community,” says Peter Standish, Pulse Data HumanWare’s Chief Executive Officer. “It truly represents the new vision in low vision as it is the first time that two companies have offered the full range of low vision products to all segments of the market.”
Geoffrey Moss, CEO of Eschenbach Optik of America, states that “Eschenbach has long sought to identify a video solutions partner that will provide our customers with a high-quality, exclusive range of video products for their visually impaired patients and clients. Eschenbach looks forward to helping our professional customers create value for their patients and their practices through the resale of video products from PDH.”
The strategic marketing alliance covers both company’s operations in the United States. As part of the alliance, EOA and PDH are developing joint territory sales plans. In addition, the companies have developed specific plans for ongoing customer communications with eye care professionals, low vision institutions, educational institutions, and individual customers.
About Eschenbach Optik of America, Inc.
Eschenbach is a leading manufacturer of innovative low vision aids including magnifiers, telescopes, contrast-enhancing filters and video magnifiers that are sold through professionals serving the visually impaired. Over one-thousand eye care and rehabilitation practices throughout North America have invested in Eschenbach’s Complete Low Vision Program to begin offering low vision services. This turnkey program for professionals includes in-office staff training, a comprehensive diagnostic system of low vision aids, and marketing and reimbursement support materials all designed to ensure that new low vision practitioners are as successful in building their practices as they are in enhancing low vision patient outcomes.
About Pulse Data HumanWare
Pulse Data HumanWare is a wholly owned subsidiary of Pulse Data International of Christchurch, New Zealand. Established in 1988, Pulse Data has established a strong reputation for producing innovative low vision and blindness products that combine high quality and excellent performance with user-friendly features and outstanding reliability. Pulse Data HumanWare specializes in assistive technology for persons who are print impaired due to blindness, low vision, or learning and reading disabilities.
CONTACT INFO:
For Pulse Data HumanWare
Jerry Cashman
(408) 313-0795
jerry@blodgettcashman.com
Eschenbach Optik of America, Inc.
(800) 396-3886
info@eschenbach.com
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